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Sugartrends is an ecommerce platform that allows small shops around the world to have their online shop presented on the platform.

The homepage was not performing really well, customers tend  not to click on it. Another problem we had is that people often don't understand what's behind our company. 


We've decided to change it and make it more clean and moderen looking and also add some of the benefits you can get if you decide to shop on the website. Another decision was to make our top visited categories more visible.

I was responsible for the whole design process - making research on our statistics, doing mockups, then transforming it to design and finally handling it to the developers team.


Programs used


Balsamiq, Photoshop, Illustrator, Invision.


Below you can see the redeisgned page.

The old homepage

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