While working for the advertisment company TabMo, I had to create numerous creatives adapted for Mobile, TV and out of home digital devices. All of our creatives were animated.
For each campaign we received a briefing from the client, with all files required to create the logo, such as images, logo, videos, etc. In case the client didn't have prepared template, I had to design the creative myself and send the preview link to the client, with the propoasl.
Photoshop, Illustrator, InDesign and After Effects to create the animations, or the Celtra Platform, which specialize in Digital Ad Creatives and works in cimilar way as After Effects.
Below you can see some of the examples I've created, while working at TabMo.